PARCLICK's website uses "Cookies" and other similar mechanisms (hereinafter, Cookies). Cookies are files sent to a browser by a web server to record the User's activities on a particular site or all PARCLICK web sites, apps and/or web services (hereinafter, Services). The primary purpose of cookies is to provide the User with faster access to the selected services. Cookies also personalise the Services available on PARCLICK's website, offering each User information that might be of interest, based on their use of the Services.
Likewise, PARCLICK's website will record all PARCLICK Services requested by Users, so that the information offered to each User is suited to their tastes and preferences.
Parclick's website also uses Web Bugs, which are tiny, transparent images embedded in emails. When the User opens the email, this image is downloaded along with the other contents of the email and reveals whether a particular email has been opened or not, and the IP address from which it has been downloaded. PARCLICK's Website uses this information to obtain statistical data and perform analytical studies regarding the reception of these emails by Users.
The Cookies, depending on their permanence, may be divided into session cookies and persistent cookies. Session Cookies expire when the User closes the browser. The latter expire when the purpose they serve has been met (for example, that the User remains identified on PARCLICK's Services) or when they are manually deleted.
Cookies can be classified according to function in the following ways:
PERFORMANCE COOKIES: This type of Cookie remembers your preferences for tools located in Services, so you do not need to reconfigure this service each time you visit. For example, the products saved in the "shopping cart" are included in this type.
GEO-LOCATION COOKIES: These Cookies are used to find out which country you are in when a service is requested. This Cookie is completely anonymous and is only used to help match the content to your location.
LOG COOKIES: Log Cookies are generated once the User has registered or, subsequently, logged in. The User can be identified in Services and then remain identified, so that if a Service closes, the browser or the computer at another time or on another day may re-enter that Service, and the User will remain identified, thus facilitating navigation without the need for re-identification. This function can be removed if the User clicks "log out", so that the Cookie is deleted and the next time the User enters the Service they will have to sign in to be identified.
Some Services may also use connectors with social networks such as Facebook or Twitter. When the User is logged in to a Service with social network ID, the User authorizes the social network to keep a persistent cookie that remembers their identity and guarantees access to Services until it expires. The user can delete this Cookie and revoke access to social networking Services by updating their preferences on that particular social network.
ANALYTIC COOKIES: Each time a User visits a Service, an external provider's (Google Analytics, etc. that may be added to this list should they vary from the current providers) tool generates an analytic Cookie on the User's computer. This Cookie is only generated at the time of the visit, and will help in subsequent visits to PARCLICK's Services to identify the visitor anonymously. The main objectives are:
To allow anonymous identification of Users who are browsing using the "Cookie" (which identifies browsers and devices, not people) and therefore the approximate total number of visitors and its trend over time.
To anonymously identify the most visited and therefore most attractive content to Users.
To know if the User logging in is a new or returning visitor.
It is usually possible to stop accepting Cookies in your browser, or stop accepting Cookies from a particular Service.
All modern browsers allow you to change Cookie settings. These settings are normally found in the “options” or “preferences” menu of your browser. You can also configure your browser or email and install free add-ons to prevent Web bugs from being downloaded when you open an email.
PARCLICK's website offers Users guidance on how to access cookie settings and, in this case, on private navigation for each of the main browsers:
Internet Explorer: Tools → Internet Options → Privacy → Configuration. For more information, you can consult Microsoft support or the browser's Help menu
Firefox: Tools → Options → Privacy → History → Customized Configuration. For more information, you may consult Mozilla support or the browser's Help menu.
Chrome: Configuration → Show advanced options → Privacy → Content configuration. For more information, you can consult Google support or the browser's Help menu.
Safari: Preferences → Security. For more information, you can consult Apple support or the browser's Help menu.
Some Services' functions will be disabled, such as, for example, remaining identified, saving purchases in the "shopping cart" or receiving information based on your location.
PARCLICK reserves the right to change and update without prior notice the contents of the website, its features, settings and display. PARCLICK does not guarantee the absence of errors on its website or that its contents and features are up to date at all times, although it will make every effort to prevent and correct such errors. PARCLICK takes no responsibility for any security errors that may occur when using its website, as a consequence of viruses on the computer used by the user, or a malfunction of the browser or of the use of outdated versions of it.
This Cookies Policy was revised and published on 21 August 2018.